Historical day for Istrian winemakers – adopted Strategy for the development of winemaking and viticulture in Istria until 2030.

first_imgThe Electoral Assembly of Vinistra unanimously supported the most important strategic document for the development of Istrian winemaking and viticulture. Istria thus became the first wine region in Croatia to make such a step forward and adopt a strategy for the development of winemaking and viticulture until 2030.Retaining the status of the region’s leader in winemaking and viticulture, increasing exports and competitiveness, strengthening the brand and following global marketing trends – are some of the most important goals of the Strategy for the Development of Istrian Viticulture and Enology until 2030, unanimously adopted in Porec at the Vinistra Electoral Assembly.During a quarter of a century of existence of the Association of Istrian Winemakers and Winegrowers, Istrian wine from an unrecognizable product has become a brand, Istrian winemakers have a world-renowned product, their wineries are attractive tourist destinations, and wine is one of the first three motives for tourists.An important role in the promotion of Istrian wines was played by Vinistra, the most popular and longest-running Croatian wine exhibition focusing on indigenous varieties of Malvasia and Teran, which delighted the most famous wine critics and marketing experts such as Steven Spurrier, Oz Clarke and Tony Hodges.In short, the goal of the Strategy is to strengthen the Istrian wine brand on the world wine scene. In the past 25 years, Istria has made the most in winemaking and viticulture in Croatia. The time has come for a new step forward. The basic motive in the development of the Strategy is the desire to maintain a leading position in Croatia and the region, but also to increase the number of arrivals of wine lovers from around the world who will visit Istria and enjoy our wines.”, Said Nikola Benvenuti, the new-old president of Vinistra, whose mandate for four years was unanimously reaffirmed at the Electoral Assembly.The strategy was developed with the strong support of the County of Istria and in cooperation with Vinistra, an association with 130 members who have a clear vision of what Istria should look like as a wine region in 2030. “Today, Istria has about 3200 hectares under vineyards and annually produces more than 20 million liters of wine, and much has already been done in terms of investing in vineyards and new agricultural techniques, so this document is an additional wind in the back for more than 130 Istrian winemakers and vineyard”, Concludes Benvenuti.Other regions also have vineyards and olive groves, maybe even better predispositions, but to have top quality it is necessary to work in the long run, educate yourself, network, raise technology and knowledge, and finally brand the whole story, which is extremely difficult in today’s world of wine and strong competition. . However, Istria started 25 years ago, a Master Plan for the development of tourism in the Istrian County was made, the Vinistra… association was founded, and today they are only reaping the fruits of many years of work and effort.Today, Istria, as the strongest enogastronomic region in Croatia, has its own edition of the Michelin guide, Michelin-starred restaurants and recommendations, Istria has been declared the best olive growing region in the world, and they are on the trail in terms of top quality wine. Nothing is accidental, not even the fact that Istria is our main tourist region and decades ahead of others in Croatia.RELATED NEWS:NIKOLA BENVENUTI, VINISTRA: ISTRIAN WINERS HAVE LONG RECOGNIZED THE STRENGTH OF THE BRAND, THE IMPORTANCE OF COMMUNITY AND ASSOCIATION FOR POSITIONING ON THE WINE MAP OF THE WORLDSAŠA ŠPIRANEC: WINERS MUST BE ORGANIZED IN FOUR GREAT ASSOCIATIONS: SLAVONIA, DALMATIA, ISTRIA AND KVARNER, AND HILLY CROATIAISTRIA FOR THE THIRD TIME IN A ROW IS DECLARED THE BEST QUALITY EXTRA VIRGIN OLIVE REGION IN THE WORLDISTRIA GOT ITS MICHELIN GUIDElast_img

Published by

Leave a Reply

Your email address will not be published. Required fields are marked *